Humor in Animated Explainer Videos: Purpose and Types

Unlike a ‘real’ video format, through which ‘real’ people could portray light as well as intense human emotions with equal magnificence, the animated video format could, at best, be used to imitate real human emotions, essentially in a fun & cheerful way. This is primarily so, because the default and prominent attribute of animation as a communication technique, irrespective of its purpose of use, is light-heartedness. And although animated characters could represent human beings (or human-like beings) in a video, they can’t replace them when it comes to showcasing real & deep emotions, that could charge or move the viewers. Thus, the only emotional appeal that particularly goes well with animated video-communication technique is humor.Review: In 'Belle,' a dazzling anime 'Beauty and the Beast' - ABC News

The biggest advantage of using a character animated explainer video for communication is that it lets you present a visualization of your complex concept with the help of one or more personified characters เว็บดูการ์ตูนออนไลน์. Since these characters are hand-drawn by a storyboard artist and could represent any imaginable (real/unreal, tangible/intangible) entity, there is an endless scope for creating unique character representations that are funny and lovable.

Also, since animation has motion and sound elements, the creative communication techniques, like ‘Exaggeration’, ‘Satire’, ‘Parody’ and others that trigger laughter, could be beautifully used to bring out visual humor through funny body language and/or facial expressions of the moving characters. This is another reason why humor naturally goes well with animated video-communication technique.

Loud Humor involves those humor elements that are presented very apparently and could easily be experienced by viewers as funny and laughable. One obvious way of bringing out this kind of humor in an animated explainer video is by intentionally writing a funny script by using one or more wordplay techniques like pun, phonetic mix-ups, obscure words and meanings, double entendres, rhetorical devices, and creating supporting visual humor elements, so that the voiceover (the script) and the visual- together bring out humor. Needless to mention, sound effects play a very supportive and important role in bringing out loud humor in an animated explainer video.

Silent Humor, in an animated explainer video is the ‘not-so-obvious’ kind of humor. One way of bringing out silent humor, is by creating only visual humor elements. Imagine, for example, a video frame that is being shared between a lead animated character and a supporting animated character. When you are viewing the video, although most of your attention would be on the lead character, the supporting character could still be animated to bring out humor through its body language or facial expressions. These kind of subtle humor elements give that ‘special effect’ or ‘magic touch’ to your animated video. Although the expressions or body language of the supporting characters would go with the flow of the script, still their humorousness is independent to themselves.

Animals to communicate with humans use animal language. The animal language is a modified version of early human language itself only that animals lack complexity and are less expressive. Great ape language is a means to communicate among apes such as bonobos, orangutans, chimpanzees, and gorillas. Humans communicate with these animals using sign language, lexigrams, yerkish and physical tokens. Jacques Vauclair, Francine Patterson and David Premack are well-known researchers in great ape language.

Humans have used sign language since a very long time. One of the important sign language used by humans is American Sign Language. Animals also use signs to express their feelings and for communication sake. Vocabulary words have been taken from American Sign Language to communicate with the apes. Lexigrams are symbols, which represent something. The symbols are laid down on a flat board called the lexigram board. The lexigram board has three panels with three hundred and eighty four keys. These boards are especially used to communicate with chimpanzees and bonobos. Yerkish also involves a keyboard with punch keys, which have the lexigram symbols. It is actually an artificial language. Computer keyboards are also used to aid animals as most of them can be easily trained for keyboard operation.

Plastic tokens are also used for communication with apes. The apes select a specific token when they want to communicate something. The animal is given training to select the right token. Tokens have symbols or pictures. Not all the apes learn this method of communication properly. During the training, the animal is made to learn by rewarding them upon an achievement.

Although animals lack vocal cords and speech organs like humans, some animals have vocals of their own. Wild apes are known to talk to each other to make the other aware of a possible danger. Animal language does not have discreteness like human languages. In human languages, discrete units are combined together to make a new word with a meaning. So signs or sounds, in animal language, cannot be combined to form another sign or sound, which means something. But researchers have proved it that the animal language does meet certain requirements. But the validity is still disputed upon by many and that is the reason why animal language hasn’t been given the status of a true language.

People have questioned the practice of great ape language. The researchers try to understand whether the usage of this language aid the animals to solve the problem better. Also, whether the teaching experiences with a primate can be of use when human children are taught. This is because, there is without doubt a difference in the ability of the animal and a human, while they may be similar at some level. Some say that the apes do not actually understand the language, but instead do a clever trick to get a reward. Also some researches say that the signed gesture do not make a grammatically right sentence. The arbitrariness is sometimes missing, that is, there is no clear relationship between the signs or sounds.ccccccccccc

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